77hb Privacy Policy —
Your Information Is Our Responsibility

77hb ("we", "our", "platform") is a trusted online betting and casino service provider in Bangladesh. This privacy policy ("policy") describes how we collect, process, store, and protect your personal information when you use 77hb's website (77hb.lat) and related services ("services").

In this policy, "personal information" refers to any information that can directly or indirectly identify you. This includes your name, email address, mobile number, financial transaction details, and device and browsing information.

By using 77hb's services, you are agreeing to the terms of this privacy policy. If you do not agree with any part of this policy, please refrain from using our services.

Key Definitions

• User / You: Any person who visits the 77hb platform or holds a registered account.
• Processing: The collection, recording, organization, storage, adaptation, retrieval, use, or deletion of data.
• Third Party: Any entity or person other than 77hb.
• Cookie: A small data file stored on your device when you visit a website.

77hb may collect your information in a number of ways. We collect only the information that is necessary to operate our services safely and effectively.

2.1 Information Provided Directly

Information you provide yourself during account registration, identity verification, or when submitting a support request:

• Full name
• Email address
• Mobile phone number
• Date of birth (for age verification)
• Password (stored in encrypted form)
• Identity document details (national ID or passport — when required by regulations)

2.2 Financial Information

We collect payment-related information to process transactions. This includes bKash, Nagad, Rocket, or Upay account numbers and transaction records. We do not store any full card numbers.

2.3 Automatically Collected Information

Information collected automatically while you use the platform:

• IP address and device identifiers
• Browser type and language settings
• Operating system information
• Login date, time, and session duration
• Pages visited and betting activity logs
• Referral URL (how you arrived at our site)

2.4 Information Collected from Third Parties

We may receive relevant information from our trusted partner organizations for identity verification (KYC), fraud prevention, or technology services.

77hb uses collected information for the following legitimate purposes:

3.1 Account and Service Management

• Completing registration and managing accounts.
• Managing financial transactions including deposits, withdrawals, and bonus processing.
• Ensuring that betting and gaming activities run smoothly.
• Saving your preferences and settings.

3.2 Identity Verification and Security

• Verifying age — to ensure that only users aged 21 or above are served.
• Confirming the identity of account holders.
• Preventing fraud, money laundering, and other illegal activities.
• Protecting the platform from unauthorized access and cyber threats.

3.3 Communication and Support

• Sending transaction confirmations and receipts.
• Responding to customer service inquiries.
• Informing users about important updates and policy changes.
• Sending relevant promotional messages (subject to your consent).

3.4 Responsible Gaming

77hb places responsible gaming as its top priority. By analyzing your betting activity data, we identify potentially problematic behavior and provide support where needed. Visit our Responsible Gaming page to learn more.

3.5 Platform Development

By analyzing user behavior and preferences, we improve service quality, introduce new games and features, and make the user experience smoother and more enjoyable.

77hb does not sell your personal information. However, we may share information in the following limited circumstances:

4.1 Service Provider Partners

Information may be shared with trusted third-party organizations that assist us with payment processing (bKash, Nagad, Rocket, Upay), KYC verification, technology infrastructure, and customer support. These organizations operate under strict confidentiality agreements and may use data only for the defined purpose.

4.2 Legal Obligations

If disclosure of information is required by legal directive, court order, or demand from a competent authority, we will comply. In such cases, we will always aim to provide only the minimum information necessary.

4.3 Business Transfers

If 77hb undergoes a business merger, acquisition, or asset sale, your information may form part of the transferred assets. However, in such cases, the new party will be bound to comply with the terms of this privacy policy.

4.4 With Your Consent

Beyond the cases mentioned above, information will only be shared with third parties with your explicit consent.

Cookies and similar technologies are used on the 77hb website to improve your experience and ensure the functionality of our services.

5.1 Types of Cookies

• Essential Cookies: Essential for the core functionality of the platform. Login and payment are not possible without these.
• Functional Cookies: Help remember your language preference and login status.
• Analytics Cookies: Analyze site traffic and user behavior to help improve our services.
• Security Cookies: Help detect and prevent fraud.

5.2 Cookie Controls

You can block or delete cookies by changing your browser settings. However, please note that disabling essential cookies may cause some important platform features to stop working.

77hb applies industry-standard technical and organizational measures to protect your personal information.

6.1 Technical Security

• SSL/TLS Encryption: Every connection is secured with 256-bit SSL encryption, keeping your data transfers completely safe.
• Data Encryption: Sensitive information that is stored is kept in encrypted form.
• Firewall and Security Monitoring: Our systems are covered by 24/7 security monitoring.
• Two-Factor Authentication (2FA): Two-factor authentication is available for additional account security.

6.2 Organizational Security

• Only authorized staff have access to personal information.
• Staff receive regular training on privacy and data protection.
• Regular security audits are conducted.
• An incident response plan is in place to respond quickly in the event of a data breach.

77hb stores your information only for as long as necessary. The retention period depends on the type and purpose of the data.

• Account Information: For as long as the account is active and, after closure, in accordance with applicable legal obligations.
• Transaction Records: For the period specified under financial regulations.
• KYC Documents: Retained for the period required by law.
• Betting Logs and Activity Records: For the period required for dispute resolution and security purposes.
• Marketing Data: Until you withdraw your consent.

After the defined period, data is securely deleted or anonymized so that you can no longer be identified.

77hb respects your rights over your personal information. You have the following rights:

8.1 Right of Access

You may request a copy of the information we hold about you.

8.2 Right to Rectification

If your information is incomplete or incorrect, you can request a correction. Some details can also be updated directly from the profile section of your account.

8.3 Right to Erasure

In certain circumstances, you can request that your information be deleted. However, some data may need to be retained due to legal obligations.

8.4 Right to Restrict Processing

You can request that the processing of your information be limited for specific purposes.

8.5 Opt-Out from Marketing

You can unsubscribe from promotional messages and communications at any time.

8.6 How to Exercise Your Rights

To exercise these rights, contact our support team via live chat or email ([email protected]). We will respond to your request within 30 days of receipt.

The 77hb platform may contain links to third-party websites. These external sites have their own privacy policies and 77hb is not responsible for them. It is recommended that you read the privacy policy of any external site before following a link to it.

Payment gateway providers (bKash, Nagad, Rocket, Upay) are independent entities and handle your payment information in accordance with their own privacy policies.

77hb's services are intended solely for individuals aged 21 and above. We do not knowingly collect any personal information from anyone under the age of 21.

If we become aware that information has been collected from a minor, we will immediately delete that information and permanently close the associated account. If you know of a minor who has an account on this platform, please inform us immediately.

77hb may update or revise this privacy policy from time to time. If changes are made, we will notify you in the following ways:

• A prominent notice will be published on the website.
• Registered users will be notified by email.
• The "Last Updated" date at the top of the page will be changed.

Continued use of the platform after any changes will be considered acceptance of the revised policy. If the changes are not acceptable to you, you may close your account.

If you have any questions, comments, or requests regarding this privacy policy, please get in touch with us:

• Live Chat: 24/7 live chat support in Bengali is available directly on the platform.
• Email: [email protected]

We generally respond to all privacy-related requests within 2 business days.

This privacy policy supplements and should be read together with 77hb's Terms and Conditions.